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Masterclass series

BRITE: Business Relationship Intelligence for Transformational Excellence

Eight practical masterclasses for the pressures business relationship managers face. Strengthen strategic contribution, develop partnerships, and make value visible as your organization evolves.

BRITE is developed through BRM Today and delivered by Value Shepherd.

Who it helps

For BRMs whose work keeps getting pulled off course

BRITE is for business relationship practitioners and the leaders who rely on them. You might recognize situations like these:

  • Tactical demands crowd out strategic contribution.
  • Relationships need trust, clarity and follow-through.
  • Culture and leadership behaviour can hold partnership back.
  • AI and accelerating change create new possibilities and pressures.

Behind these pressures are three forces: Structural Gravity, Relational Gravity and Transformation Acceleration. Each masterclass builds capability to work with one or more of them.

Structural Gravity, Relational Gravity and Transformation Acceleration surrounding the Resonance Model at the centre.
The three forces, with the Resonance Model at the centre. BRM Today ↗

How the learning fits together

Eight focused masterclasses — take one, or build a pathway

Individual masterclasses

Each masterclass is a standalone public session with its own date, price and registration. Attend the ones that fit your current challenges.

Private team delivery

Any individual masterclass can be delivered privately for your team, up to 20 participants.

BRITE Intensive (in development)

All eight masterclasses brought together in one focused week. See details below.

There is no required order, bundle or completion certificate. Not sure where to start? Take the BRM Forces Survey at BRM Today ↗

Choose a starting point

Start with the challenge in front of you

If… day-to-day requests leave no room for strategic work.

Escaping the Tactical Trap

Making room for strategic contribution.

Make visible how recurring tactical and operational demands displace strategic contribution. Use team mandates and engagement mapping to surface gaps and overlaps, clarify ownership, and build leadership commitment to an engagement model the organization owns.

Build capability in: Making tactical pull visible · Mapping engagement gaps and ownership · Building shared accountability

If… you need deeper trust with the people you support.

Becoming an Integral Partner

Building trust through understanding, integrity, and representation.

Build trust through candid one-to-one conversations that help partners articulate and refine their expectations. Represent their interests responsibly, agree on what may be shared, and demonstrate follow-through without promising outcomes beyond your control.

Build capability in: Empathetic expectations conversations · Permission-based representation · Visible follow-through

If… leaders’ behaviour is undermining what they say they want.

Influence Above Your Pay Grade

Helping leaders align their behaviour with their intent.

Develop the confidence and judgment to challenge constructively. Connect before correcting, create conditions for reflection, and help influential people move from defensiveness toward accountability and repair — without relying on formal authority.

Build capability in: Connection and credible framing · Constructive challenge without escalation · Supporting accountability and repair

If… everyday habits and rewards keep partnership stuck.

Evolving the Culture of Partnership

Understanding what keeps relationships where they are — and what needs to change.

Examine how everyday behaviours, measures and rewards support or constrain the partnership your organization wants. Use practical analysis to communicate findings and identify manageable changes toward greater partnership maturity.

Build capability in: Analysing cultural patterns · Communicating evidence-based findings · Designing behaviour-change experiments

If… your organization hired BRMs and expected partnership to follow.

Beyond the BRM Role

Building the organizational capability for strategic partnership.

Make the contributions required across leadership, business partners, technology, architecture and service teams explicit, then use that shared picture to secure commitments and support a coordinated transition.

Build capability in: Mapping contributions across roles · Identifying enabling skills and conditions · Securing shared transition commitments

If… value is forgotten once a project is approved.

Beyond the Business Case

Keeping value central from approval through realization.

Bring together the full picture of intended value — tangible, intangible, psychological and social — and keep it active as an initiative evolves. Help accountable leaders revisit assumptions, interpret evidence and adjust through existing governance.

Build capability in: Connecting stakeholder perspectives on value · Making outcomes and evidence explicit · Supporting value-informed course corrections

If… everyone is talking about AI, but useful opportunities are unclear.

AI: From Possibility to Value

Helping BRMs uncover opportunities, spark innovation, and develop ideas worth pursuing.

Reveal opportunities hidden in existing work, bring fresh perspectives into discovery conversations, and connect promising ideas with the expertise needed to explore them responsibly. The focus is opportunity development — not technical AI training.

Build capability in: Discovering hidden opportunities · Facilitating innovation conversations · Clarifying potential value and next steps

If… it’s hard to show the difference your work makes.

Making BRM’s Contribution Visible

Demonstrating impact without claiming all the credit.

Capture meaningful contributions as work happens, validate observed changes with partners, and communicate impact without inflated attribution or forcing every benefit into financial ROI.

Build capability in: Connecting actions with observable changes · Validating contribution with partners · Reporting impact and prioritization trade-offs

Find a session

Upcoming BRITE masterclasses

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The learning experience

Practical, interactive, grounded in your work

BRITE learning is interactive and grounded in practical organizational challenges. Public masterclasses offer practical approaches, meaningful discussion and peer learning with other practitioners. Each masterclass focuses on a specific capability area rather than a generic checklist or diagnostic label.

Materials: Each masterclass includes a participant workbook containing the presentation material and the tools and templates discussed in that session.

Relationship Rumble is a separate offering, not a ninth BRITE masterclass.

In development

BRITE Intensive

Eight masterclasses brought together in one focused week.

Explore the full BRITE curriculum through practical discussion, activities, and application to your work. The intensive combines shared introductory material and connects ideas across the eight masterclasses.

Dates, time zone, delivery format and a detailed agenda have not yet been confirmed. Registration is not open.

In development · not yet bookable
Length
Five days
Daily schedule
9:00 am – 5:00 pm each day
Group size
Maximum 20 participants
Price
$2,695 USD per participant
Materials
Participant workbook containing presentation material, tools, and templates
Ask about the BRITE Intensive

For organizations

Bring BRITE to your team

Private masterclasses for your team
Any individual BRITE masterclass can be delivered privately for your team, using scenarios, language and application suited to your organizational context.
Group size
Maximum 20 participants per private masterclass.
Choosing masterclasses
Start with the pressures you face — tactical pull, relationship challenges, cultural patterns, accelerating change or making value visible — and select the masterclasses that fit.

Start a conversation

Tell us about your team and the pressures you’re facing. We’ll discuss your requirements, timing and pricing for private delivery.

Send a team learning inquiry

Practical questions

Before you register

Can I attend a single masterclass?
Yes. Each public masterclass has its own date, price and registration.
Do I need to take them in order?
No required sequence is set. Choose the masterclasses that match your current challenges.
How are public masterclasses delivered?
Currently scheduled sessions are online, 9:00 am – 3:00 pm Mountain Time.
What does a public masterclass cost?
Each currently scheduled masterclass is listed at $395 USD per person.
How do I register?
Use the “Details & register” button on a scheduled session — it opens the registration form right here on this page. No account is needed.
What materials are included?
Each masterclass includes a participant workbook containing the presentation material and the tools and templates discussed in that session.
Is there a full-week option?
The BRITE Intensive — all eight masterclasses in five days — is in development and not yet bookable. Email us to ask about it.
Can my organization book a private session?
Yes. Individual masterclasses can be delivered privately for up to 20 participants. Email us to discuss requirements and pricing.

Want to explore the thinking behind Business Relationship Intelligence? Visit BRITE at BRM Today ↗