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Value Shepherd

Organizational transformation · Course + certification

CRAFT Foundation

Culture, Relationships, Acceptance, Focus, Trajectory. A practical framework for understanding the human and organizational fundamentals behind transformation — and deciding where to start in your own organization.

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At a glance

Is this course right for you?

Who it’s for
Executives and senior leaders evaluating or already launching a transformation.
Prerequisites
None. Reading Chapter 1 of the CRAFT textbook before Day 1 is strongly recommended.
Format
2 consecutive full days, with 7 instructional hours per day. Classroom (in person) or instructor-led online; also available as in-house education.
Class size
Recommended up to 20 participants, with tables of 4–5. Larger cohorts may require a second facilitator.
Your live case
Work on your own organization throughout both days and leave with a completed first-pass CRAFT Diagnostic.
Certification
Prepares you for the externally scheduled and proctored CRAFT Associate (CCA) Foundation Exam.

Find a session

Upcoming CRAFT Foundation sessions

  • Online — live virtual class

    Tue, Dec 15 – Wed, Dec 16, 2026 (2 days) · 9:00 a.m.–5:00 p.m. Eastern Time

    Times shown in Eastern Time (New York / Toronto)

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    $2,295 USD per person

    You can register without payment. We'll let you know when the course is confirmed.

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Only sessions marked “Confirmed” are confirmed to run.

No payment required at registration; a team member will contact you.

What you’ll learn

Find the right starting point for change

  • Explain why transformations fail at the level of fundamentals rather than strategy.
  • Identify your actual cultural CORE — Command, Optimization, Risk-Taking or Engagement — and where it clashes with your aspirational culture.
  • Map relationships across four layers using TRC²: Trust, Respect, Commitment and Communication.
  • Place stakeholders on the Ladder of Acceptance and apply See-Ask-Support-Invite.
  • Apply the Brutal Filter to prioritize initiatives — including deciding what to stop.
  • Audit dashboards for metrics that work against your stated strategy.
  • Determine where to start the CRAFT Sequence and avoid common implementation mistakes.

Learning through application

Work with your own organization

Each module combines a short lecture grounded in a real organizational story, structured discussion, hands-on application of the tool and a debrief. Your own organization is the consistent live case across both days.

What you’ll take away

  • The electronic CRAFT textbook and a Certificate of Completion.
  • A first-pass CRAFT Diagnostic Worksheet for your organization.
  • Your organization’s actual Cultural CORE and its clashes with the aspirational one.
  • A relationship map scored using TRC².
  • A sequenced 90-day action plan, starting at the right point in the CRAFT Sequence.

Preparation & certification

Before the course, and after

Preparation

Read Chapter 1 of the textbook before Day 1. You may also identify a transformation challenge to use as your live case. Bringing current dashboard or scorecard examples and a list of active strategic initiatives is helpful for the Focus and Trajectory modules.

The CRAFT Associate (CCA) Foundation Exam

45 questions, 90 minutes. The Certification Committee schedules and proctors the exam externally; it is not taken during the classroom session. CCA is the entry point to the certification pathway: CCA → CCP → CCPro → CCM.

For organizations

Bring CRAFT to your leadership team

Build a shared, practical language for your transformation through in-house education grounded in your organization.

Let’s talk about your team

CRAFT framework · Transformation CRAFT Inc. · transformationcraft.com